14. A communications pro who wants to go solo
From deciding on a name to creating defined services, building a brand on your own can be a challenge. 🤷♂️ Luckily for today's guest, Phil and Lauren help Erin make some big choices. In this episode, everything is covered from creating a business name or using your own to defining your audience within your services.
Episode transcription
Erin talks about her background (1:36)
Why Erin decided to change careers (2:42)
The challenges moving forward with her brand (3:37)
Bringing back the holistic thinking in the media (5:43)
Creating the angle of this new brand (9:00)
The company name (10:30)
When to use your name and when to create a name (12:51)
Structuring services and pricing (15:57)
Why you shouldn’t do custom quotes for every potential client (17:45)
Erin’s three tiers of services (20:18)
Defining your audience in what you offer (22:30)
